17 Ideas of How to Promote Your Book—Before and During Launch

Guest Post by Anna del C. Dye.

Anna del C. Dye was born in Valparaiso, Chile, amongst some of the world’s most famous beaches. After meeting Rodney, a native of Idaho, in her hometown, two years later, Anna traveled to Utah on Christmas Eve and married him two weeks later. Their love story, Why Him? was published by Covenant in the book entitled Angels Round About. Anna and Rodney reside in Taylorsville, Utah and are the parents of three princes and a princess. They love to camp, canoe, explore ruins and have sword fights.

Anna del C. Dye is a multi-award winning author. Her short story “Amerine—Fairy Princess” won 2nd place in the Oquirrh Writers contest. The first book in her new YA Romance Series entitled “A Kingdom By The Sea” won 2nd place in The Absolutely Write contest. Book three of “The Silent Warrior Trilogy,” won a bronze seal in the League of Utah Writers. Shahira and the Flying Elfs won Honor in the Oquirrh first chapter contest. Emerine’s Nightmare, a pre-teens short story, won 1st place right before it was released in digital formats for the Kindle and Nook.


  1. Send out free PDFs, or ebooks, to bloggers who have tons of followers. If your book is non-fiction, send out digital copies to influential journalists. Ask the bloggers a review it in their blogs.

(Some bloggers or reviewers need a month to read the book. Always ask way beforehand.

  1. Pull out excerpts of the book to use as articles. Post them on free sites.
  2. Create videos. Keep it short and sweet (under 10 min.)

Talk about you. In another, talk about your book. Then in another, read an excerpt from it. Post them on YouTube.

  1. Create a book trailer. (optional) Find pictures that reflect the content of your book and then use excerpts from the book to tease people to read more. Never tell the ending.
  2. Schedule a launch day and make sure plenty of things are planned that day. Notify your email list, Facebook, Goodreads, Shelfari, Twitter, a week before and then the day of. Don’t forget to post the different links to your videos and trailer’s each time.
  3. Offer a digital copy as a prize on other websites and blogs. Offer the blogger or website owners a free paperback book for their help.
  4. Ask other bloggers to do an interview and send them lots of questions with their answers. (You can send the same list to all of them and they will pick how long and what to post from it.)
  5. If you assign these bloggers to do your review on a different day of the week each, this is called a Blog tour. Make sure every day has a blogger assigned to it. You’ll gain maximum exposure for minimum costs.
  6. Offer a chapter as a downloadable PDF. Encourage readers to share it with others. Include a summary of the rest of book to encourage people to buy it. Never tell the ending.
  7. Publish the book’s table of contents on your website. Include a small overview of each chapter. Optimize the page for search engines. (List many good tags.)
  8. Encourage people to write a five-star review of your book on Amazon.com, Barnes & Noble, Goodreads.
  9. Publish reviews and testimonials of the book on your website. Include reviews from Amazon.com and other sites.
  10. Arrange interviews with radio hosts interested in your subject matter. This is a win-win since it provides them with valuable content and you with valuable publicity.
  11. Makes sure you always say thank you to all that help you and join their sites to show that you care for their help.
  12. Make bookmarks or business cards. (Check online for cost-effective sources.)
  13. Always have copies of your book, bookmarks or business card with you or in your car.
  14. Be creative, persistent, grateful for the help of others and you’ll see your book sales go up.

Don’t forget to share your success with others and help them get ahead. Is always sweeter when you get to the top and your friends are cheering you on.

Jennifer Bennett

About Jennifer Bennett

Jennifer J. Bennett was born in Southern California as the youngest of six children. Her imagination began to develop as a child creating worlds in her backyard. Books have always played a big role in her life; favorites growing up were “The Country Bunny” by Dubose Heyward, “The Light in the Attic”by Shel Silverstein, and “Island of the Blue Dolphins” by Scott O’ Dell among many, many others. She also enjoys music, theater, travel, and cooking.

Jennifer moved from Southern California in 1989 and finished high school in Southern Utah where she met her husband Matthew Bennett who currently works in educational administration. They reside in St. George, Utah with four amazing kids: Haylee, Chase, Conner, and Libby. After her father was diagnosed with cancer, she began writing her first novel, “The Path”. Her father encouraged her to move forward with her writing and she has continued since. He passed away in 2009.

Jen, as her friends call her; can be found buzzing around California from time to time in search of magical elements from the past. She tries to balance fun, being a mom, and trying to be a grownup (which she really isn’t sure she ever wants to be).

Visit Jen’s blog at: http://www.jjbennett.com/

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